Keys to Both Successes

After a wonderful evening meeting business owners in Charlotte, I came to realize something so important that I had to create this document now. 

I have two views of what success looks like, one is personal success, and another is business success fundamentals. 

I heard people last night talking about marketing, how do I get new customers, some even saying you have to spam and repeat a thousand times your message hoping someone buys your products or services. 

We are in a new era called the era of Knowledge and information. This means if I want to purchase a new product, the first thing I do is research the hell out of it, especially people that already bought it and made comments about their experience online. If it is good, then you have a green light, if it is bad, it can possibly kill your business. 

Personal Success

So, let's start with Personal success. I have been working in Knowledge Management for nearly 3 decades, here is my gift to you and my son:

To be successful on anything you do in life, you need to follow these three principles:

1- Always, be curious like a cat. 

2- Always, ask questions…. And be relentless about finding answers

3- Always, always take ACTION on what you learn and believe. 

Number 3 is the key. Here is an example: Let's say you had a wonderful idea. But you did not do anything. Chances are days later you will remember that you had a wonderful idea but you WILL NOT remember what it was. It gets even worse. You know we are all interconnected right? That idea you had, will travel to the ether, and the universe will give it to somebody else that will take action on it. 

The shocking revelation I have to the world is that knowledge can ONLY be gained through practice, or action. This means PERMANENT knowledge, and not temporal, as in reading or listening to a lecture. You will forget most of it if you do not take action. And the universe does not wait for you. It will make sure someone else takes action on your great idea. 

As evidence of this, look in AI how many inventions were created at the same time by two different people, and presented to the patent office the very SAME DAY. Edison presented it first, so he got the patent. 

Last thing, and referencing the Book Steps to Freedom by my friend Ryan Hammond, he argues that we put the highest priority to been financially free, but he says its also important to be TIME free, the difference is if you lose a lot of money, you can always get it back, BUT if you waste time and a lot of it, you will never get it back. So in order to be both financially free and time free, you need to learn how to overcome fear. Why? Because the key is to be able to take RISKS, which mean taking action no matter the odds of success. It is in his opinion the only way to 👍

No Fear —> Action (Acknowledging Risks) —-> Profit  —--> Prosperity. 

On the Business side. Here is a diagram.

Yes, credibility, reputation, and trust are fundamental to the success of a business. They are interconnected concepts that work together to attract and retain customers, build strong relationships with stakeholders, and create a sustainable competitive advantage.

Here's a breakdown of how each element contributes to a successful business:

• Credibility: This is the quality of being trusted and believed in. It's built on a foundation of sincerity, integrity, and expertise. A credible business consistently fulfills its promises, whether it's delivering a high-quality product, providing excellent customer service, or being transparent in its operations. Without credibility, customers will hesitate to engage with your products or services, and investors, suppliers, and employees will be less likely to put their faith in your company.

• Trust: Trust is the direct result of a company's credibility and is the cornerstone of any healthy business relationship. When customers trust a brand, they are more likely to make repeat purchases, forgive minor mistakes, and become brand advocates. Trust is also crucial for building strong relationships with suppliers and partners, which can lead to more favorable terms and cooperation.

• Reputation: A company's reputation is the collective perception of its brand by its stakeholders, including customers, employees, investors, and the general public. It's built over time through consistent actions and can be a powerful competitive advantage. A positive reputation can attract new clients, increase customer loyalty, and even command a premium price for your products or services. Conversely, a negative reputation can be difficult to recover from and can damage a company's credibility and its bottom line.

In essence, these three elements are not just "nice to have," but are essential for long-term growth and success. They influence every aspect of a business, from attracting top talent and securing funding to weathering a crisis and achieving sustained profitability.

I am writing this down without researching if this concept exists elsewhere, so I am not copying it, just realizing this from last night's meeting. 

Leo Mora

CEO of Vision

GAWK Corporation.