The Importance of Embracing Monumental Challenges
- Leo Mora
- Sep 29
- 2 min read

I am writing this note, for my future team in this endeavor we are embarking on in the months ahead.
What we are attempting to do at GAWK Corporation is of MONUMENTAL proportions. Now, I want everyone to embrace the word and not be scared by it. The same as when someone tells you something is IMPOSSIBLE, does not mean it actually is. It is just that you at the present moment you do not know the path, the way, how can this be done?.
In thinking of the projects I want to tackle, one came to mind and I headed to AI and asked the following:
How can I deploy a 50.000 people concert in a stadium each wearing a pair of BOSE high definition headsets.
The AI response was blunt. AI said, Leo, that is a MONUMENTAL undertaking to say the very least. The details are so great that this is not a DIY project. This is a highly advanced and specialized project where you have to hire the very best companies in the business probably around the world to pull it off.
Funny thing,,, AI never said it is/was impossible.
Then, it listed ALL steps and details needed to accomplish a project of this size and complexity. I looked at it and the incredible challenge suddenly started to look a little more plausible. Will it cost millions to put to practice? Sure, very expensive, but the interesting part for me is that NO ONE has ever tried to do something like this, which means the amount of knowledge we will gain by doing it will be astronomical.
And I researched this because sound is the very key aspect of a concert. If people cannot hear well it will kill the whole experience. Friends confirmed to me that when the sound is poor, boy, it is not good.
I told you about my experience with my son when at 14 switched from swimming to tennis, and when we asked coaches if we could train for 4 years and go from 0 to UTR 10 and play in college, ALL coaches said THAT IS IMPOSSIBLE. I did not like that answer, so we kept digging until we landed at the McEnroe Academy in Eastchester, and Alberto said to me – Well, IF your son has this incredible HUNGER AND DRIVE, and you have the money, I think it is possible. Not only did he say that, but a day later he sent me the plan, detailing HOW we can accomplish such a feat day by day training and all.
At the end, after a gazillion challenges, Sebastian did not reach UTR 10, he reached UTR 8 in the eyes of his coaches, and the very same coaches that once said is impossible, begged us to train Sebastian professionally because they saw in disbelief how this kid progression was something to behold. The impossible became a reality even when everybody could not believe it may happen today. Fun fact, we believe Sebastian set a world record, as AI could not find anyone doing the same and saying "it is unheard".
Perfect example for our team facing monumental challenges ahead. Let’s use our Intuition to tackle anything and everything.
Leo.





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